If you're an entrepreneur, then you know the special hell that is trying to name and trademark your new brand. It's one of those "should-be-fun-but-is-actually-pretty-hard" traps of getting started. When we were in that phase circa 2017, our son was still an infant. A loud, sort of screechy, but very sweet infant that didn't sleep. We often said he sounded like a velociraptor from Jurassic Park. After weeks or more of brainstorming and trademark database verifying, we had nothin' but a bunch of weird words smushed together. One evening, Peter made a comment that our son sounded like a velociraptor, but a happy one. (Not the door-opening, escape from the paddock, life finds a way raptor.) A Happy Raptor. Lightbulb. Perfect.
Today, our son is almost four and the name still embodies his bright energy and our mission to create premium infused rum inspired by our culture, our community, and the things that bring us joy. The best surprise has been relating to other parents who come into the tasting room. On many an occasion, we've seen a mom or dad's face light up when we tell the story and exclaim, "My daughter sounded like a pterodactyl!" or "My kid was a T-Rex!". It's a reassuring connection that unexpectedly brings out the same nostalgia and joy in our guests as it does for us. As for our son, he only knows the company as "my raptor".
PICK UP ONLY - BY APPOINTMENT
Mon-Thurs | 12pm-7pm
Fri-Sun | 12pm-7pm
TOURS AND TASTINGS - BY APPOINTMENT
Everyday | 12pm-7pm
Credit/Debit is preferred in the tasting room. We do not keep cash on the premises and cannot give change for cash transactions. If necessary, special arrangements can be made in advance of your visit.
1512 Carondelet Street
New Orleans, LA 70130
Corner of Martin Luther King, Jr Blvd & Carondelet Street
One block off Saint Charles Ave @ Melpomene streetcar stop
Free street parking is available
Bicyclists receive 10% off
*The address may also appear on your GPS as 1512 Robert C. Blakes Sr. Drive. Never fear - you're in the right place. Our street name changes for a couple of blocks, before continuing onward as Carondelet St.
Equity Statement: Happy Raptor Distilling is committed to creating beautiful rum and providing a safe place for our staff and community.
Black lives matter. Love is love.
Be nice or leave.
According to law, we never sell or promote the sale of alcohol to anyone under the age of 21.
Please drink responsibly.