HAPPY RAPTOR DISTILLING, LLC.
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Recipes & Notes from the Field

How Did We Get Our Name?

9/22/2020

1 Comment

 
If you're an entrepreneur, then you know the special hell that is trying to name and trademark your new brand. It's one of those "should-be-fun-but-is-actually-pretty-hard" traps of getting started. When we were in that phase circa 2017, our son was still an infant. A loud, sort of screechy, but very sweet infant that didn't sleep. We often said he sounded like a velociraptor from Jurassic Park. After weeks or more of brainstorming and trademark database verifying, we had nothin' but a bunch of weird words smushed together. One evening, Peter made a comment that our son sounded like a velociraptor, but a happy one. (Not the door-opening, escape from the paddock, life finds a way raptor.) A Happy Raptor. Lightbulb. Perfect. 

​​Today, our son is almost four and the name still embodies his bright energy and our mission to create premium infused rum inspired by our culture, our community, and the things that bring us joy. The best surprise has been relating to other parents who come into the tasting room. On many an occasion, we've seen a mom or dad's face light up when we tell the story and exclaim, "My daughter sounded like a pterodactyl!" or "My kid was a T-Rex!". It's a reassuring connection that unexpectedly brings out the same nostalgia and joy in our guests as it does for us. As for our son, he only knows the company as "my raptor". 
1 Comment
Bill Owens link
9/22/2020 09:56:59 pm

The real thing

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July 4, 2022 - Closed all day
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Location

1512 Carondelet Street 
​New Orleans, LA 70130

Corner of Martin Luther King, Jr Blvd & Carondelet Street
One block off Saint Charles Ave @ Melpomene streetcar stop
Free street parking is available
Bicyclists receive 10% off

*The address may also appear on your GPS as 1512 Robert C. Blakes Sr. Drive. Never fear - you're in the right place! We are located on a renamed, two-block stretch of Carondelet Street.

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Phone 504-654-6516


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​10% discount to:
 
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Happy Raptor Distilling, LLC is a woman-owned business ​and a member of the Certified Louisiana network.
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Equity Statement: Happy Raptor Distilling is committed to creating beautiful infused rum and providing a safe place for our staff and community. ​Black lives matter. Love is love. As we say in New Orleans: Be nice or leave.

Copyright ⓒ 2022 Happy Raptor Distilling, LLC
  • Welcome
    • Our Team
    • Our Story
    • Join Our Team
    • Raptor Team Portal
  • ORDER NOW
    • 504Rum + 504Syrups
    • Merch
    • EGift Cards
  • Plan A Visit
    • Hours, Tours & Appointments
    • Book an Event
    • FAQ
    • Raptor Rewards
  • The Good Stuff
    • 504Rum
    • 504Syrups >
      • Nutrition Info
  • Menu
  • Where to Buy
  • RECIPES