How Did We Get Our Name?

If you're an entrepreneur, then you know the special hell that is trying to name and trademark your new brand. It's one of those "should-be-fun-but-is-actually-pretty-hard" traps of getting started. When we were in that phase circa 2017, our son was still an infant. A loud, sort of screechy, but very sweet infant that didn't sleep. We often said he sounded like a velociraptor from Jurassic Park. After weeks or more of brainstorming and trademark database verifying, we had nothin' but a bunch of weird words smushed together. One evening, Peter made a comment that our son sounded like a velociraptor, but a happy one. (Not the door-opening, escape from the paddock, life finds a way raptor.) A Happy Raptor. Lightbulb. Perfect. 

​​Today, our son is almost four and the name still embodies his bright energy and our mission to create premium infused rum inspired by our culture, our community, and the things that bring us joy. The best surprise has been relating to other parents who come into the tasting room. On many an occasion, we've seen a mom or dad's face light up when we tell the story and exclaim, "My daughter sounded like a pterodactyl!" or "My kid was a T-Rex!". It's a reassuring connection that unexpectedly brings out the same nostalgia and joy in our guests as it does for us. As for our son, he only knows the company as "my raptor".