Marketing Manager

​Posted April 7, 2022. Actively seeking.

JOB TITLE:  Marketing Manager

REPORTS TO: Chief Brand Officer

WHAT IS OUR COMPANY CULTURE?
Happy Raptor Distilling’s mission is to create premium rum inspired by our culture, our community, and the things that bring us joy. This is not a typical hospitality job. As a multifaceted distillery, we operate as a production and manufacturing facility, an events venue, a tour attraction, a community hub, a tasting room, a corporate office, and a brand. We are a startup in rapid growth with high standards and a minimal budget. We work hard (sometimes really hard in the summer heat), and things can change quickly. Most importantly, we’re growing fast by supporting and relying on one another, prioritizing our personal and mental health, and constantly checking in to ensure we have the tools to meet expectations. We value equity, trust, collaboration, creativity, and open communication. We hire for these qualities first, and experience second.

WHAT ARE THE QUALITIES WE NEED IN A MARKETING MANAGER?

• Understanding of and dedication to the company’s mission, vision, aesthetic, and voice
• A tendency to over-communicate with leadership and colleagues when it comes to balancing priorities and deadlines
• Excellent time management and organizational skills, understanding the careful balance between planning in advance and the urgent execution of last-minute needs or changes
• The patience and cool head to juggle major projects, timely priorities, and numerous routine tasks at the same time
• A strong sense of professionalism and punctuality when responding to internal and external inquiries and deadlines
• An authentic appreciation for New Orleans and our community
• Adaptability and flexibility in the face of frequent changes, unexpected restrictions, and the inevitable pivots and teamwork required of working at a startup
• Whole-hearted dedication to the team, while still respecting your own boundaries and those of your colleagues
• Self-sufficiency, curiosity, and a “let me look it up” attitude
• The ability to quickly process and connect many pieces of information at once, often combining important details from events, the tasting room, and operations to craft marketing materials and implement strategies

WHAT ARE THE JOB RESPONSIBILITIES?
Social Media

• Create and maintain an ongoing social media content calendar.
• Plan, strategize, schedule, and post on all Happy Raptor Distilling social media platforms with consideration to the company aesthetic and voice in a timely and accurate manner.
• Proactively monitor and engage with social media comments, messages, and inquiries across all channels.
• Ensure that all company information and profiles are up to date across all platforms.
• Create and manage social media advertising campaigns.

Design & Photography

• Regularly create and update graphics for social media, the website, and events.
• Manage the creation, procurement, inventory, and archiving of all graphics and photography for all digital and print marketing.
• Coordinate with third party photographers, videographers, or designers (when necessary) to establish props lists, shot lists, and logistics.

Website Management & Search Engine Optimization

• Lead improvements to and regularly update happyraptor.com and any other related websites owned by Happy Raptor Distilling.
• Assess, initiate, and monitor search engine optimization standards and best practices through the happyraptor.com website.
• Demonstrate an active interest in professional development and analytics analysis to grow and streamline Happy Raptor’s digital marketing platforms.

Events & Partnerships

• Assist the Events & Partnerships Manager in implementing and upholding marketing-related strategies, deadlines, and expectations, according to internal and external outreach needs. 
• Be prepared to attend events on some evenings and weekends to assist with gathering photo/video collateral, supervising setup for a digital event, or lending our small team a hand with major events. 
• Work directly with vendors and partners (in coordination with the Events and Partnerships Manager) to ensure that all external partners are set up for success in their promotional outreach, and in keeping with Happy Raptor’s branding best practices.
• Act as an essential right-hand to the Chief Brand Officer in the mindful, equitable, and focused implementation of major campaigns and initiatives

Press & Advertising

• Assist the Chief Brand Officer in the development of press releases, related press outreach materials (including talking points), and coordination of media appearances.
• Research and maintain a local press list.
• Develop ad graphics and copy, under the direction of the Chief Brand Officer.
• Coordinate ad buys (when necessary) and work with third party ad buyers, under the direction of the Chief Brand Officer.

WHO SHOULD APPLY?
Happy Raptor is an equal opportunity employer, and we strongly encourage candidates of all backgrounds to apply. Historically, distilling can be an exclusionary industry - Happy Raptor is not about that. It is crucial that the marketing manager brings a unique perspective to this position and is ready to make their voice heard. 

DO YOU NEED AN EDUCATION OR PRIOR EXPERIENCE?: 

• Bachelor’s degree and/or diploma OR 1-2 years prior work experience in a related field. 
• The ideal team member for this position should be able to communicate in English (reading, writing and speaking) and knowledge of other languages is an advantage. 
• Must-have skills include:
  • Strong computer fluency
  • Bravery in the face of learning new digital programs
  • Demonstrated customer service skills
  • An intermediate understanding of Facebook, Instagram, and Facebook Business Manager
• Preferred skills include:
  • Demonstrated experience with ad placement
  • Strong grasp of design (via Canva and Adobe Creative Suite)
  • Experience with Google Business Suite
  • Beginner to intermediate understanding of alternative social media platforms, such as YouTube, TikTok, LinkedIn, and Pinterest.
  • Beginner knowledge of website and social media analytics, including Google Analytics.
  • Basic knowledge of drag-and-drop website platforms.
  • Interest and experience in photography
  • Interest and experience in video development and basic video editing

WHAT DO WE OFFER?:
This is an entry-level, salary exempt position. The salary range for this position is $32,000 - $35,000 annually, commensurate with experience. We ensure annual raises, paid time off, paid bereavement leave, and paid volunteer hours for both full and part-time employees. Health insurance is available, although not currently supplemented by Happy Raptor (but we’re working on it!). A 90-day trial period will apply. 

We encourage all applicants to send an email to our Director of Operations, April Lawton, at april@happyraptor.com with subject line:

Raptors and Marketers should never be underestimated.

Please include the following: 
Resume
Favorite Cocktail
Favorite Fun Fact about Craft Spirits
Favorite Local Nonprofit Organization or Cause
Top 3 Personal Interests or Hobbies
​The Craziest Thing that Ever Happened to You at Work