Our Rum
Our signature line of 504Rum is inspired by rhum arrangé, a Caribbean style of creating hearty, full-flavored white rum infused for days or weeks with real botanicals, fruits, and spices. 504Rum captures the spirit of joy, creativity, and love that fills every bottle.
100% |
Only real ingredients. |
No back-sweetening. |
No additives or sulfates. |
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504HibiscusWe don't pick favorites, but we consider 504Hibiscus the heart of our signature line.
A fast bestseller, this bold, floral rum is infused with real hibiscus petals, lime dehydrated by hand by our distillers, and a collection of spices. Perfect on its own, mixed simply with lemonade, or in a cocktail, this is a versatile and spirited crowdpleaser. "504Hibiscus is my sentimental favorite. It was our first infusion, and it took us over two years to perfect the recipe. We went through hundreds of versions. For every version, we made a traditional hibiscus daiquiri to test the balance. The hibiscus daiquiri became the first cocktail on our menu - and it's my favorite - but the 504Hibiscus Lemonade has been the #1 bestseller to date. The lemonade is amazing in its simplicity. All the depth comes from rum itself." |
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504Bananas Foster504BananasFoster is our ode to the iconic dessert that originated right here in the Crescent City.
Infused with real banana dehydrated by hand, vanilla, cinnamon, and a collection of spices, this take on a classic surprises folks because there's no syrupy sweet or artificial banana flavor. Finished only slightly with molasses for added depth and richness, this richly spiced rum is perfect for cozy seasonal cocktails, quirky martinis, or even in vibrant, rummy desserts. Silver medalist at the 2020 Bartender Spirit Awards. "Finding the right balance of banana, spice, and molasses was very challenging. Real bananas are a much more subtle flavor than that fake stuff most of us are used to. We're very proud of the final product. Folks will sometimes bring us local bananas for the infusion, and we love it. We consider it good luck for the batch." |
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504GoldA breakout favorite, 504Gold is holding its own amongst our strong collection of infused 504Rums.
A preferred selection for those who favor a whisky, bourbon, or dry alcohol flavor, this rising star infuses on American oak chips for several weeks before bottling. This is a perfect addition in an old-fashioned, a top-selling cocktail in our tasting room. Silver medalist at the 2021 Bartender Spirit Awards. "504Gold is really an infusion born from sheer necessity and adaptability. Our production area is very small and there's definitely no room for barrels. Regardless, we wanted to produce an oaky rum that could stand with the best of the aged varieties out there. Since we infuse the rum on oak without being constrained by barrels, we've been able to explore new techniques and perfect the recipe over time. It tastes like it's been aging for over a year, with all the notes of a whisky or bourbon, but retaining the natural sweetness of the rum." |
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504King CakeSEASONAL - Epiphany to Mardi Gras Day
504King Cake first made its appearance in early 2021 when the Mardi Gras parades were historically cancelled due to the coronavirus pandemic. What started as a silly idea suggested by our friends and customers became a challenge, and ultimately - in true New Orleans fashion - a part of our resilience. Every batch of 504King Cake begins as a hearty, Caribbean-style white rum distilled from 100% Louisiana molasses. The rum is infused with real pecans, whole spices like cinnamon and vanilla, and orange peel for several weeks before being filtered to create the perfect nostalgic warmth of our beloved Mardi Gras necessity - king cake. Every single bottle of 504Rum is handcrafted, bottled, and labeled by hand in New Orleans. 5% of every bottle of 504King Cake sold through Mardi Gras Day will benefit our friends at Grow Dat Youth Farm, supporting programs that nurture a diverse group of young leaders through the meaningful work of growing food. ALLERGY WARNING: Infused with pecans. |
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504SilverOur 504Silver is the starting base for every infusion. Created from 100% Louisiana molasses that we pick up ourselves from the sugarcane refinery in Belle Rose, LA, this beauty is distilled through our custom-made copper still to create a hearty, flavorful, highly traditional Caribbean flavor.
For some enthusiasts, the dark, rich molasses, our open fermentation process, and copper pot still produce flavorful, robust notes, not unlike the burnt agave and earthiness of mezcal. "I absolutely consider myself a purist, and we did extensive research and traveling through the Caribbean to create our white rum. We prefer a more flavorful white rum distilled at a lower proof because it needs to stand up to the strong flavors of our infusions. It does a beautiful job. It may not be as flashy as the infusions, but it's arguably the most important rum we make." |